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1. URL Name: Place your prime targeted keyword as your domain name. This will help you to improve in marketing of the business at the first impression.

2. Title Tags:
Your preferable keywords in the title tags which make your business advertise in a smart and eye checking manner.

3. Meta Descriptions:
Write in the simple words for catching concentration of the visitors who are searching similar kind of product or service which your website is going to deliver them.

4. Crawler Notification: All kind of search engine crawler notifications like Search Engine robots instructions, website owner and publisher declaration, website language, copywriter name etc. should be in the Meta portion of all your web pages.

5. Image Optimization: All images should be optimize by Alt tags with suitable contents which reflects your proper business because Crawlers are unable to read images and the flash part of your web page but these images or flash is required to influence the visitors.

6. Text Links: Avoid flash links, Java script links, image links etc if possible but use text links of all of your important pages of your site.

7. Keyword Density Checking: There should be proper keywords density in the web pages.

8. Broken Link Checking: Broken links are really very harmful for any site, so check these types links and remove them from your site.

9. Static URL’s: All of your important pages should have short and static URLs and dynamic pages may follow those static pages. Unwanted lengthy URLs should be replace them with short URLs at your site if exists.

10. Footer: Place links for all important pages at the footer part of your index page. This will be helpful to visitors to jump at important pages with just a single click.

11. Robot.txt: Robot.txt is necessary at your website with apposite crawler notifications.

12. XML Site Map: XML site map that lists all URLs of your website along with all Meta tags that are available for crawling.

13. Canonical Issue: Canonical issues are very important issues at the site from duplicates of data existing on multiple URLs. For example, url.com and www.url.com and www.url.com/index.html all host the same content.

14. Common Header and Footer: H2 tags should be placed in all common header text and footer text at each of your web pages.

15. Avoid Black Hat Techniques: Avoid black hat techniques for achieving organic ranking and holding it for long time. These are keyword stuffing, invisible texts, Doorway or Gateway pages and etc.

Link building– It is a way of increasing sites popularity. There are two types of links one is called inbound and other is reciprocal links method. Inbound links play a significant role in website optimization. Hence there are some quality guidelines are given below for link building-

1- Links must be theme related websites
2- There should not be 50 links on resource page of site
3- Resource page must have min PR 1
4- Resource page must be cached
5- Target keyword/key phrase should be in Anchor text
6- Links must be followed by a short description of the target website.
7- There should be different descriptions on different keywords
8- Links should not be from framed pages
9- Links should not be through a JavaScript
10- Links should not be through a redirect script
11- Links must not be on Flash sites or pages
12- Links must not include a no follow tag
13- All links will be get by mail, with this method you can get minimum one visitor
14- Links should not be taken through chat
15- Links must not be from forums, Classified, Mirror Sites, black listed websites or banned Google sites. Spam Websites, Blog Comments
16- Links must not be from link farms or, linking clubs or instant site.
17- Links must not be from directories (Note- directories Links will be consider if it has high pr and very relevant category)
18- Links must not be from same IP
19- Links must have unique c-class IP
20- Links must not be from Orphan pages
21- More then one links at resource page of one site or web page will be consider as one links
22- Links should not be taken through doorway pages and not be cloaking of the pages

23- Links should not be broken

The main objective of any blogger is that how get quality and targeted traffic to the blog. It can be possible when your blog is well optimized and search engine friendly. There are some of the best techniques are given below which can help to get better position in the SERP and get targeted traffic to the blog.

Quality Content: Everyone knows that content is king for any website or blog. So content should be qualitative and more informative. Use right title with relevant keywords and fresh content in the body so that you can get good ranking in the SERP. You can also suggest any keyword suggestion tools to get an idea of all relative keywords for your posts.

Updating of the blog is the best way to get more visitors. When spiders crawls your blog more, the newer posts will be indexed quickly in the search engine. The readers can be come back to read the new posts. Hence update of the blog is better from all the aspects.

Social bookmarking is also a way to get extra traffic from other bloggers. There are various blog ping directories and blog search engines that keep track your blogs and publish in the major search engines. You can enable them to index your blog fast for getting better results.

Your blog should be indexed in the major search engines like Google, Yahoo etc so that your blog are crawled by the search engine spiders.

For getting more number of back links to your blog, submit your blog to top blog directories. Links are one of the most important factors for increasing the popularity of the blog and give effective results for getting rank.

Commenting on the other blogs, but should not be spamming and not be weighty comment. Always leave quality comments to inspire your fellow blogger for vesting your site.

For getting extra free traffic to your blog, place your Blog URL in forums and in your email signatures.

Off-Page Optimization refers to inbound links and text from other theme related web site pages to your web site pages. Off-Page SEO is helpful to achieve top rankings on all of the popular search engines. The more quality inbound links to a site will be beneficial for getting higher ranking on most search engines.

Directory Submission- Directory submission is a simple, affordable way to improve your search engine rankings. Manual checking is anytime better because of emphasis on quality & content by human editors.

Link Building- It is the process of obtaining relevant inbound links to your website which will be helpful to achieve higher ranking in major search engines and drive traffic to your site.

Article Marketing- Article marketing is the best techniques to drive traffic and get one way link to your site.  Write a valuable content with a strong resource box and submit articles to major article directories for online visibility.

Press Release- Press release is one of the most traditional ways to promote your business through writing and distribute them to the various prints and broadcast media. Your release should carry some newsworthy angle. You can create powerful keywords to make your press releases SEO friendly.

Social Media Marketing- It is a powerful social media campaign that describes the act of using social networks, online communities, blogs or any other activities by the users and visitor of website in the form of media for marketing, sales, public relations and customer service to increase the traffic and business.

Forum Posting: Forum is a massage board which is called an online discussion site. It is a web application. For submitting or sending electronic messages, one should be registered on the site called as members. There are various types of forum software packages available on the internet in various programming languages.

Blog Comments: A blog is a personal or corporate website in the form of an online journal, where users can post new entries and events, in sequence as they are written.

Search Engine Optimization is a technique that helps in improving the direct traffic to your websites from search engines and increase your Search Engine ranking. SEO is the best technique by which we can optimize a website according to the requirements of search engine. Hence we can say that SEO is the backbone of online marketing.

There are some basic tips and techniques of Search Engine Optimization-

Website Analysis- Before optimizing a website, check download time, content, meta tags, header tags, interlinks, site architecture and sitemap of website.

Targeting the Best Keywords- Select the right and the best keywords for obtaining good rankings in any search engines, it is necessary to have good knowledge regarding keywords density and keyword selection. Effective keyword search will be very helpful in SEO promotion and targeting right keywords result in receiving better conversions for your website. There are various tools for researching the proper keywords for your site. It is advised to target multiple keywords related to your site rather than one keyword for enhancing website conversion rates.

Relevant and Quality Content- Content is king, so unique and SEO friendly content is the key of getting good rankings in the search engines. There should be unique and relevant content according to your site theme. It is important that your content should contain relevant keywords, and should not be keywords stuffing in the content.

Mega Tags Optimization- A mega tag is an HTML tag that provides information about the content of website. There are basically two Meta tags regarding to SEO, first is Keyword tag and other is description which should be informatics about the site. Title tag is also important factor.

Link Building- Effective link building is a way of increasing the popularity of the site. There are two types of links, one is inbound and other is outbound link building techniques. Discuss link building at forums and increase link popularity.

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