1. URL Name: Place your prime targeted keyword as your domain name. This will help you to improve in marketing of the business at the first impression.
2. Title Tags: Your preferable keywords in the title tags which make your business advertise in a smart and eye checking manner.
3. Meta Descriptions: Write in the simple words for catching concentration of the visitors who are searching similar kind of product or service which your website is going to deliver them.
4. Crawler Notification: All kind of search engine crawler notifications like Search Engine robots instructions, website owner and publisher declaration, website language, copywriter name etc. should be in the Meta portion of all your web pages.
5. Image Optimization: All images should be optimize by Alt tags with suitable contents which reflects your proper business because Crawlers are unable to read images and the flash part of your web page but these images or flash is required to influence the visitors.
6. Text Links: Avoid flash links, Java script links, image links etc if possible but use text links of all of your important pages of your site.
7. Keyword Density Checking: There should be proper keywords density in the web pages.
8. Broken Link Checking: Broken links are really very harmful for any site, so check these types links and remove them from your site.
9. Static URL’s: All of your important pages should have short and static URLs and dynamic pages may follow those static pages. Unwanted lengthy URLs should be replace them with short URLs at your site if exists.
10. Footer: Place links for all important pages at the footer part of your index page. This will be helpful to visitors to jump at important pages with just a single click.
11. Robot.txt: Robot.txt is necessary at your website with apposite crawler notifications.
12. XML Site Map: XML site map that lists all URLs of your website along with all Meta tags that are available for crawling.
13. Canonical Issue: Canonical issues are very important issues at the site from duplicates of data existing on multiple URLs. For example, url.com and www.url.com and www.url.com/index.html all host the same content.
14. Common Header and Footer: H2 tags should be placed in all common header text and footer text at each of your web pages.
15. Avoid Black Hat Techniques: Avoid black hat techniques for achieving organic ranking and holding it for long time. These are keyword stuffing, invisible texts, Doorway or Gateway pages and etc.